Here’s a message from an old co-worker of ours living in Japan, Jason Ruddy:
This is Jason, the guy who did SFX for Morrowind and brought in the doughnuts way back in the day. Well, I went out for lunch with a friend today and met him at Bic Camera (think Best Buy x 100) in Kawasaki – in Southern Tokyo. As we walked through the game section I noticed an Oblivion cap display they had in place. The video constantly looped the JP Oblivion trailer (which was actually pretty loud) and managed to get quite a few people to stop and check it out.
Ironically, the games on display in front of the TV didn’t include Oblivion! The left side was recent best-selling action games, while the right side had lots of Trusty Bell and Blue Dragon. I took the liberty of removing the copies of Blue Dragon and pulling the floor copies of Oblivion right up in front. Seeing as how that is the only Xbox360 display (which makes up about 50% of Microsoft’s gaming presence in the store), I’d say you’re getting some good exposure.
Anyway, I just thought you guys would like to see your game out in the wild in Japan. I’ve seen a few other TESIV:O displays from time to time, but this is the first one I’ve run across looping a trailer. Unfortunately I could not get the top of the display because the shopkeepers were eyeballing me and I had to keep the ketai camera low. (Pictures in-store = clerks no likey.)
And yes, both the aisles to the left and right of the teeny tiny 360 section are dedicated to the DS – plus a couple more. ^___^