Update from E3 (it turns out it isn’t dead)

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Well, Ash is right that E3 as we know it is dead, or, as we knew it anyway. No giant convention center with huge, loud booths. No 80K people trying to cram in to see everything. It’s no spectacle, that’s for sure.

But, it is still here. And so far, I love it. It definitely feels smaller and more under control. Some thoughts and highlights so far:

  • Really nice hotel in Santa Monica and the beach is just…right there. Emil’s first time seeing the Pacific Ocean.
  • Our booth is downstairs from the rooms we’re in, so instead of 45 minutes in a van in LA traffic at some ridiculous hour, we take an elevator two floors to get to our booth. Takes 2 minutes. This, alone, makes this the greatest E3 ever.
  • It’s mostly about the press, which is good, because that in and of itself is a huge chore to try to handle. Lot of folks from all over are here and getting them into our limited number of demo slots is no small task without also having to worry about sales folks and so on.
  • Weather in Santa Monica in July vs. DC — 75 degrees and sunny with a breeze off the ocean vs. 98 degrees with unbearable humidity….hmmm, tough call there.
  • Brilliant cupcake place around the corner from our hotel. Apparently this is the new thing in California, or at least, in LA. Somebody needs to start this in DC. Like, now.
  • The poster I wanted to do for our little party tomorrow is pretty brilliant. Will post an image of it sometime later this week.
  • Todd was looking for new sunglasses while he, Emil, and I took a walk down the the pier/boardwalk. Unfortunately, we were not able to convince him to buy the glasses in the photo. At least we’ll always have the photo.

Off to E3!

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Well not me, but Pete, Todd and a few others from our office are off to Santa Monica for this year’s smaller, more intimate version of E3. If I get any cool news from them, I’ll be sure to put it up. Hopefully, they’ll deliver some fun swag from the event as well…

In the meantime, what major predictions do you have for E3?